► planning
I found an interesting post about planning and he’s fascinating me with the title: Planners as Chameleons.
Read him here.
“I have a habit of eavesdropping. On the bus, in the shop. I can’t help it. It’s fascinating to see the people “live”, and this is the very important and inevitable tool in the job as communication planner. The consumers understanding is the most important part of the communication strategy. The deep insights are the basis for placing the product in consumers life, defining its role, as well as for the market segmentation, recognition of the threats, identification the potential source of income and of course this the key information we need as media planners for the selection of the most effective and relevant communication channels…“
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